Letur, a town located in the Sierra del Segura, was hit by a dana last year and has inaugurated the ‘Hogar’ mural this Friday, an initiative by the Cantero de Letur Foundation in collaboration with the City Council, within the Leturalma framework.
Present at the event were Pablo Cuervo-Arango, CEO of Cantero de Letur; Sergio Marín, mayor of Letur; Rozalén, promoter of the music festival; and the Galician artist Lula Goce, author of the work, as reported by the Cantero de Letur Foundation in a press release.
The mural, located on one of the walls of the Letur sports area, shows a girl in the center of the composition holding a birdhouse. Around her, several swallows fly in circles in a lively vegetation environment. This image represents Letur as the home where life is renewed, with firm roots and open wings for those who are and those who will come.
«We believe that companies should be an active part of social transformation. This mural is art born from the commitment to Letur, our town,» said Pablo Cuervo-Arango, CEO of Cantero de Letur.
«Its location is not random, it is where our children play every day. We want this everyday space to also be a reminder of who we are and what we want to take care of,» he added.
AN ARTIST WITH A SOCIAL PERSPECTIVE
Lula Goce is a Galician artist with international projection whose works are present in cities like New York, Paris, Washington DC, Rome, Dublin, Mexico City, Brussels, and Doha, among many others.
Trained in Fine Arts and a Doctor in artistic creation, her style combines pictorial realism, visual poetry, and social commitment. Her participation in this project stems from the conviction that art can contribute to healing, rebuilding, and connecting communities.
«The girl represents the clean and curious gaze of childhood, a stage where animals, plants, and nature are part of our daily world. The mural is an invitation to reconnect with that sensitivity and recognize the value of what surrounds us, an ecosystem that we must care for,» stated Lula Goce.
The swallows symbolize rootedness, return, and permanence. The plants in the mural are not decorative, they are species that have grown in Letur for centuries, and their presence highlights the ecological and cultural heritage of the town.
The work follows the spirit of Letur Renace. It is a serene and lasting manifestation of the Cantero de Letur Foundation’s commitment to the future and the community, as in times of rural depopulation, the mural celebrates the rebirth of places that resist and transform.
The Foundation channels Cantero de Letur’s social commitment, a pioneering Spanish family company in organic dairy products that allocates 10% of its profits to social and environmental projects. In the same vein, the Leturalma festival has been transforming Letur into a space for cultural encounters and emotional connections for years.
The unveiling of this mural within this framework reinforces its vocation to put art at the service of a community that believes in beauty as a form of permanence and future.
#LeturRenace is an initiative of the Cantero de Letur Foundation to help the emotional and material recovery of its town. Its first action was the promotion of a solidarity film created by the Sra. Rushmore agency and with the voice of Rozalén, who interprets the lullaby her mother used to sing to her in her childhood in Letur.
It tells the real story of the birth of the first baby after the tragedy, Fran. It sends a message of strength and overcoming for Letur and all the places that have faced similar tragedies.