Almansa has taken a step forward in training and employment with the launch of the «Almansa Impulsa Marketing Digital» project, an initiative aimed at training unemployed individuals in the digital marketing sector. The Councilor for Employment, Pablo Sánchez, and the Mayor of Almansa, Pilar Callado, visited the course to see firsthand its development and the impact it will have on the local business community.
The project, part of the Training and Employment Project within the company (Sectoral Line), is funded by the Sectoral Conference on Employment and Labor Affairs, the Ministry of Labor and Social Economy, and the Sectoral Conference on Qualifications and Professional Training for Employment, under the Ministry of Education and Vocational Training, with the collaboration of the SEPE (State Public Employment Service).
During the visit, Pablo Sánchez emphasized the importance of this program, describing it as «pioneering and ambitious.» He emphasized that «it has been designed in collaboration with companies in the sector to meet the demand for qualified professionals in digital marketing.» Similarly, Mayor Pilar Callado highlighted that «this is the largest funding we have received to date for a program of this kind, totaling €279,524.80 from the Regional and State Governments.»
The program has a duration of 272 working days, from March 10, 2025, to May 20, 2026. With a total of 2,172 hours, it combines 760 hours of theoretical training and 1,412 hours of practical work in companies.
Participants in the course will receive specialized training in digital marketing and applications, obtaining a level 3 professional certificate approved by the JCCM.
Additionally, the project includes a training contract in alternation with employment for 14 and a half months, during which students will work 26 hours a week in companies and receive 14 hours of theoretical training.
The Almansa City Council acts as the promoting and training entity, in collaboration with eight local companies in the sector:
- Almansego Media S. Microcoop de CLM (2 students)
- Aspergen Technology S.L. (1 student)
- Fidbac Comunicación S.L. (2 students)
- Fidelización y Comunicación de Almansa S.L. (1 student)
- Javier Navalón Rico (1 student)
- Jesús Tercero Martín (1 student)
- Making Innovation S.L.U. (1 student)
- Verte S. Microcoop de CLM (1 student)
In total, 10 student-workers will participate in this program, with a commitment to hire at least 30% of the participants, and the subsidy will cover 85% of the Minimum Interprofessional Salary and employer contributions to Social Security.
Both Pablo Sánchez and Pilar Callado agreed that this program is key to strengthening the business community and improving employability in the municipality. «These types of initiatives not only provide training but also ensure real job opportunities for the participants,» concluded the mayor.